How it works

Here Comes The Groom Concept

Here Comes The Groom have identified a gap in the market place for Bridal shops which will bring a new revenue stream to your existing business, by offering our service we also give the bride some control over what the groom will be wearing on their special day.

The bride can choose from a vast selection of different cloths for the groom’s suit and then match the lining or waistcoat to fit in with either the colour scheme of the wedding or the bridesmaid dresses etc.

Taking the grooms measurements is a simple task via our APP on an iPad/iPhone or Mac and can be completed by any member of your staff, even those with very little training. The APP provides a step by step guide to take all the required measurements with written and picture explanations, for a truly bespoke suit.

4 Different Looks

We provide 4 different suit concepts which in our experience will cover all aspects of groom’s attire.

Formal menswear sector

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  • The Formal Look
    2 piece and 3 piece custom made suits from SUPERFINE 100 Merion wool.
  • The Funky Look
    2 and 3 piece suits custom made from our outstanding range of non-traditional range of superfine cloths.
  • The Tuxedo Look
    Available in the cloth of your choice with all accessories custom made to your liking.
  • The Tropical Look
    Generally 2 piece depending on climate of destination available in suit grade linin.

Bridal market research


Bridal retailers across the UK

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Ave cost of UK wedding

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Minimum spend for grooms attire


Ave number of UK wedding per day

Commercial Benefits

There are a number of ways each retailer can promote this service within their existing businesses very simply and with only a small investment.

Monthly APP subscription
(Showing all our cloths and linings)

Standard Setup
One half size mannequin
showing off our Formal suit,
which includes shirt, tie, waistcoat and Jacket,
plus our Swatch Brochures

Premium Setup
Two half size mannequins showing off our
Destination & Formal suits, both include a shirt, tie, waistcoat and Jacket,
plus our Swatch Brochures

We have found that by placing your dressed mannequins and a few swatch brochures of your suit product on the coffee table or in the waiting area where the bride’s friends and family will be, while she is trying dresses on the service will sell itself. Customers will be curious and ask the question “What is this? Are you also selling men’s suits too?